Blank Space was officially released to radio across the world on Nov 10th along with the music video and a funky and exciting playable app for both apple and android (more about that later). Blank Space also tops Billboard charts and breaking records along the way.
Blank Space is a song Taylor wrote in response to what the media has been portraying her as over the last few years. This song was written as a joke initially when she went into the studio and since became something so much more. The media as Taylor puts it, has been saying that she hooks up with these guys and then has a 'psychotic' breakdown and goes into a jealous rage when the guy leaves her before moving on to another guy. Blank Space is written in such a way that if this was who Taylor was this is the kind of song she would write.
Being the complete opposite to the media portrait of her and choosing what currently makes her happy which is not dating and just living life on her own terms, The shoot for this video was something very different and the final video is something very different to anything Taylor has done before.
The filming for Blank Space took place over 2 days at Oheka Castle and Woolworth Mansion in Long Island, New York. The production took a total of 30 hours to complete. 12 hours on day one, 18 hours on day two and 10 hours total for the Blank Space app.
The Blank Space Experience App hosted by American Express Unstaged allows viewers to get a 360-degree view of the rooms used in the filming of the video while also seeing Taylor and Sean O'Pry who stars as the male lead in the music video move through the rooms and again act out the song once again in a similar but different way to the actual video. You are able to move through the rooms in the video at your own pace or move through the rooms while following Taylor and Sean around.
In the video there are also what are known as collectibles to be found which are both related to the video and Taylor's personal life. As you move through the rooms you tap on anything and everything to uncover these hidden gems. Collectibles feature Taylor, Sean, Meredith and Olivia (her cats), her family, unseen photos from Taylor's childhood and more. Some collectibles are only able to be found during certain parts of the song so take a good look around.
The full Billboard article about the app is available here.
Announced today, Blank Space has just become Taylor's 3rd No.1 on the Hot 100 chart making it the 2nd song off 1989 to do so while making further history becoming the only song by a female artist to knock their own song off the No.1 spot with Shake It Off dropping back to No.3 this week. Taylor is only the 10th artist to ever succeed herself on top of being the only female artist to do so. Blank Space jumped from No. 13 last week to No. 1 this week to atop the chart. Article here.
Meanwhile, 1989 is currently at just under 2Mil in sales in the US alone while also selling over 1 Mil copies outside of the US in the first 3 weeks. 1989 has logged its 3rd consecutive week at No. 1 on the Billboard 200 chart, the second highest charting album behind the Frozen soundtrack. Full article here.
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