I shall be covering everything from the iHeart Radio performance, promotional events and tv appearances, #1989SecertSessions to magazine covers.
On 19th September 2014, Taylor performed at the iHeart Radio Music Festival in Las Vegas. Taylor was the first performer on the night getting to open the iHeart Radio Music Festival. Taylor started out the performance with a very cunning and very Taylor secret agent clip filmed in and around the MGM Grand in Las Vegas where the event was being held. The clip featured a vintage car with the number plate "1989", fans in the hotel lobby and Ryan Seacrest. Taylor's set list for the performance is as follows: We Are Never Ever Getting Back Together, 22, I Knew You Were Trouble, Love Story -Remix and Shake It Off. Sadly there was no extra or new songs performed that we had not already previously heard and I am not surprised by the set list of the night. A full video of both the introduction clip and performance can be found below.
As the album release grows closer, Taylor is starting to do more promotional events both on tv and with different commercial outlets. Taylor appeared on a French Canadian talk show Tout le Monde en parle in Montreal on 28th September as part of her album promotion. While she was in Canada it is also believed that she talked with multiple out radio hosts, tv shows and entertainment shows all of which the interviews will air during release week Oct 27th - 31st. Just some of the places she has talked with lately throughout America and Canada are Access Hollywood, CTV Canada and ETalk Canada. Interviews have also been done with British, French and German radio stations which are all still yet to air. Most interviews can be found on youtube.
This album Taylor has teamed up with Subway to have a special promotion of being able to win a trip to see Taylor live on tour next year. The promotion involves buying a special collectible cup which has a code on it which you can enter online for your chance to win. More information including videos on putting the album together and commercials for Taylor's Subway promotion can be found Here.
#1989SecretSessions are just exactly what the hashtag reads they are Secret listening sessions of the full 1989 album. Taylor personally invited fans from across America to both her home in LA and her parents house just outside of Nashville for a party where they got to hear the full 1989 album, have Taylor tell them about the meaning of each song, hang out with Taylor and get Polaroid photos with Taylor. Fans were chosen from Twitter, Tumblr, Instagram and Taylor Connect with all the fans being given the opportunity to meet Taylor for the first time. There were 89 fans at each listening session and they all had the opportunity to also talk with Scott and Andrea, Taylor's parents. Each fan also went home with a gift bag which included 2 T-Shirts, one tank top, tote bag, a personalised keyring from the listening session and more.
After the release of the album a behind the scenes video from the secret sessions was released and can be found below.
Taylor is featuring on the cover on many magazines in the lead up to the release of 1989. Rolling Stone, Fashion Canada, British Vogue and Nashville Lifestyles all have Taylor as the cover girl for the latest either October or November issues of their magazines. Rolling Stone was the first to release their magazine a few weeks ago and Fashion Canada, British Vogue and Nashville Lifestyles have all just released the latest copies of their magazines in the last week.
I will be posting a schedule of upcoming events Taylor has in the next few months later on.
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